For advertisers, World War One is a masterclass in producing emotive, relevant advertising that has enduring power, taking brands from basic to beloved. Throughout the war, the government sent supplies of Cadbury’s Bournville chocolate to the troops and Cadbury sent thousands of parcels to the injured and also its staff serving on the front line.Īll these brands cemented their place in consumers' hearts and retain a nostalgic, sentimental value today. The backpacks of every solider marching to the front contained Bovril, Typhoo Tea and HP Sauce. Each item has its own individual page, on which you can find crafting recipes, spawn commands, and useful information about it. On this website, you can find lists of all types of items. Sainsbury’s ran a big campaign promoting Crelos, its own-brand margarine, and Kimberly-Clark’s Kleenex evolved out of a crepe paper developed as a filter for gas masks. Minecraft Item IDs is a searchable, interactive database of all Minecraft item and block IDs. The war also provided a boost for British brands and own-label products as part of a drive to reduce the import of foodstuffs.
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Snowfire Soaps were directly marketed to munitions workers they were known as "Canary Girls" because the TNT stained their skin yellow. The first series I remember following religiously was the Legion of Super - Heroes. In 1916, the British School of Motoring encouraged women to learn to drive, due to the shortage of men and "to help your country". The Dark Knight represents Prez's introduction to the world of. Much advertising focused on the brave boys in the trenches and what could be sent to them to make their time more bearable and keep them healthy – an approach taken by Oxo, Wright’s Coal Tar Soap, and Beecham’s Pills.Īds also chart the way the war led to a real shift in the role of women, as they took on traditionally masculine roles and supported the war effort. This patriotic, emotive tone was adopted by brands.
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His campaigns aimed to pull at the heartstrings and mobilise people to put pressure on suitable candidates for the Army.Īds targeted young women to persuade their men to sign up as well as the bosses of male employees, and used the full force of a guilt trip on men who hadn’t yet enrolled by imagining their future children asking why Daddy hadn’t fought. The government’s chief advisor on recruitment advertising and publicity during World War One was Sir Hedley Le Bas. Government propaganda set the tone for a new kind of powerful advertising.
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